$25k month breakthrough (lessons from Ashley's story)

Hey there friend,

Not too long ago I had a 30 minute call with my student Ashley.

She made $25,000 in March on TikTok Shop.

(and a lot more since then).

6-8 months ago, she was making $1,000 per month across two accounts while posting 20+ videos per day.

Her transformation OBVIOUSLY wasn't about working harder.

It was about working smarter.

Cliche, I know, I know.

But here are the biggest lessons from her breakthrough:

Lesson #1: Stop the Product Carousel

Ashley was testing 20 different products daily across three accounts.

She was creating 100+ videos some days, each requiring a different script and approach.

The mental exhaustion was killing her results.

When we started working together, I had her focus on 6 products total across all accounts.

Same energy, focused execution, exponentially better results.

Lesson #2: Data Over Hope

Ashley works in tech and lives in spreadsheets all day.

But somehow, she was running her TikTok Shop business on the "hope and pray” method.

The moment she started treating it like the data-driven business it is, everything changed.

"Let the numbers tell you what to do. Take the thinking out of it."

Companies don't make decisions based on feelings. Neither should you.

Lesson #3: Commitment Beats Switching

There was a product Ashley wanted to quit after making $30/day for weeks.

I told her to stick with it based on the data patterns.

That product became one of her top sellers in March.

She's now the #1 affiliate for that brand.

Most people quit right before the breakthrough.

 This is most people ^^^

Lesson #4: Treat It Like a Business

Ashley works 60 hours per week at two jobs, has three kids, and still manages six TikTok accounts.

Her secret is that she stopped treating TikTok Shop like "fun time."

"This is not fun. This is a job. I'm relying on this to support my family."

Enough said on that.

Lesson #5: Investment Mindset

Ashley had tried three other coaching programs before mine.

She'd invested $6-8k in education with minimal results.

But she kept investing because she understood a fundamental truth: "You have to invest in your education."

The mentorship paid for itself in 2-3 weeks.

Lesson #6: Execute Exactly as Taught

Ashley's biggest advantage? She followed instructions perfectly.

No modifications. No "improvements." No freelancing.

"When somebody gives you the exact roadmap to get to the treasure, if you go off course, you're a dumbass."

Harsh but true.

The Real Transformation

6-8 months ago: $1,000/month, posting 100+ videos, constantly stressed

Today: $25,000/month, focused strategy, paying off debt and planning early retirement

The difference wasn't luck or talent.

It was system + execution + commitment.

What This Means for You

Ashley's story isn't unique because she's special.

It's powerful because she's normal.

Working mom, full-time job, limited time, had failed before.

If the system works for someone with her constraints, it can work for anyone willing to:

1. Focus instead of scatter

2. Use data instead of hope

3. Commit instead of switch

4. Invest in education

5. Execute without modifications

Ashley went from discouraged about her lack of results to texting me gratitude messages every morning (She is actually the greatest hahaha).

The opportunity is the same for everyone.

The execution separates winners from everyone else.

Are you ready to execute like a winner?

Talk soon,

Kade