How to spot a winning product before it goes viral

Hey there friend,

I made over $50,000 promoting one product on TikTok Shop in 6 months.

Not because I “got lucky.”

Not because I tested hundreds of products hoping something would stick.

But because I learned how to spot winning products before they explode.

Let me tell you about the Moringa powder case study.

Back in July 2024, I was scrolling through Kalodata (product research tool) when I noticed something interesting.

There was this brand called Rosabella Moringa doing $50,000+ days.

They were charging $40-50 for a one-month supply of Moringa powder.

Everyone knew what Moringa was because of their viral videos.

But here's what caught my attention...

I saw that Micro Ingredients (already an established brand) had just launched their own Moringa powder.

Same product, but they were charging $25 for 280 servings.

Rosabella was charging $50 for 30 servings.

Do the math.

Micro Ingredients was about 10x cheaper per serving.

But here's the kicker – they were only doing $500/day in sales.

Why?

Because all the videos for Micro Ingredients Moringa were terrible.

Blurry cameras, boring scripts, getting maybe 200 views each.

Meanwhile, Rosabella had great videos but was ripping people off.

That's when I realized the opportunity.

There was already proven demand for Moringa powder.

There was a better product at a better price.

But nobody was making good content for it.

So I started testing videos.

Within 5 attempts, I had my first viral video – 50,000 views and 60 sales.

Micro Ingredients reached out asking for my ad codes.

Soon, I had 5 out of the top 8 videos for their Moringa powder.

That one product made me over $50,000 in 6 months.

Here's the framework I used:

1. Find a product that's already viral in your niche

2. Look for a better version (better price, better brand, better quality)

3. Check if anyone is making good content for the better version

4. If not, you found your opportunity

Most people are looking for completely new, "untapped" products.

That's backwards.

You want proven demand with poor execution.

Then you come in and execute better.

This strategy has worked for me over and over again.

It's how I consistently find products that convert before they get saturated.

The key is being an early mover, not an inventor.

Hope this helps,

Kade

P.S. What products are you seeing everywhere but think could be done better? Reply and let me know, I might have some insights for you.