The product research framework that finds winners 80% of the time

Hey there friend,

Most TikTok Shop affiliates pick products like they're throwing darts blindfolded.

They see something trending, order it, make a few videos, and hope it works.

I would do the same thing if I wanted to tank my income by 90% overnight.

This random approach is why 90% of people struggle to make consistent money.

After testing hundreds of products and generating over $400k in commissions, I've developed a systematic framework that identifies winning products before they get saturated.

This is a REPEATABLE process that finds profitable products 8 out of 10 times.

Step 1: Market Demand Validation

Before I even consider a product, I need proof that people are actively buying it.

I use Kalodata to identify products doing at least $5,000 in daily revenue.

I'm not looking for products doing over $50k+ daily. Those are oversaturated.

Ideally, I want products in the $5k-15k daily range. Enough demand to be profitable, not enough competition to be impossible.

Products below $5k daily don't have enough buyer interest.

Products above $25k daily have too many affiliates competing.

Step 2: Competition Gap Analysis

Next, I analyze the existing content for that product.

I look at the top 10 videos promoting it and ask:

• Are the videos high quality or amateur?

• Are creators explaining the product well or just showing it?

• Is anyone using strong sales psychology or just basic promotion?

If I see gaps in any of these areas, that's my opportunity.

For example, with Moringa powder, Rosabella was dominating with great videos but charging $50 for a month's supply.

Micro Ingredients had the same product for $25 but terrible videos.

Clear opportunity = Better product + worse marketing. I could fix the marketing part.

Step 3: Content Angle Identification

Before I make my first video, I map out the different angles (and styles of content) I can use to promote the product.

For a supplement, my angles might be:

• Price comparison to competitors

• Ingredient breakdown and benefits

• Personal transformation story

• Problem/solution narrative

• Social proof compilation

• Debunking competitor products

Having multiple angles planned means I can create 15+ unique videos without running out of ideas.

Most affiliates make 2-3 videos and then struggle with what to say next.

Step 4: Testing Framework

I commit to testing each product with exactly 15-20 videos before making any decisions.

This gives the algorithm enough data to optimize and gives me enough content to find winning angles.

I track these metrics for each video:

• Total views across all videos

• Product click rate

• Sales generated

• Best performing video angles

After 15-20 videos, I have clear data on whether to scale up or move on.

The 80% Success Rate

When I follow this complete framework, 8 out of 10 products I test become profitable.

Compare this to random product selection, where maybe 1 in 10 products works.

The framework eliminates most of the guesswork and dramatically improves your odds.

Common Framework Mistakes

Most people will try to shortcut this process:

They'll skip the competition analysis and pick oversaturated products.

They'll test products for only 5-7 videos instead of 15-20.

They'll pick products without planning content angles first.

Every shortcut reduces your success rate. The framework works because each step eliminates a different type of failure.

Implementation Strategy

Start by identifying 3 products that pass all 4 steps of this framework.

Don't test all 3 at once. Focus on one product for 15-20 videos, then move to the next.

This gives you the deep data you need while building sustainable testing habits.

Most people who follow this framework consistently are hitting $5k+ months within 90 days.

Product research isn't the sexy part of TikTok Shop, but it's the foundation everything else builds on.

Get this right, and everything else becomes easier.

If you want help implementing this framework for your specific situation, you can apply to work with me here. [link]

-Kade